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  • UNDERSTANDING THE PROFESSIONAL BUYER
    ebook
    UNDERSTANDING THE PROFESSIONAL BUYER
    PETER CHEVERTON / JAN PAUL VAN DER VELDE
    Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced...

    $929.00

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