Búsqueda de LIBROS DEL AUTOR: jan s slater

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  • WHAT'S IN A NAME?
    ebook
    WHAT'S IN A NAME?
    DAVID M JONES / JAN S. SLATER
    This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-t...

    $1,420.00

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