Búsqueda de LIBROS DEL AUTOR: jan w wiktor

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  ebook

  INFORMATION ASYMMETRY IN ONLINE ADVERTISING

  JAN W. WIKTOR / KATARZYNA SANAK-KOSMOWSKA

  Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behav...

  $1,200.00

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