Búsqueda de LIBROS DEL AUTOR: janice maclennan

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  • MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY
    ebook
    MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY
    JOHN LIDSTONE / JANICE MACLENNAN
    Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to ...

    $1,240.00

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  • BRAND PLANNING FOR THE PHARMACEUTICAL INDUSTRY
    ebook
    BRAND PLANNING FOR THE PHARMACEUTICAL INDUSTRY
    JANICE MACLENNAN
    Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes t...

    $1,560.00

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