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  • REASSERTING THE DISNEY BRAND IN THE STREAMING ERA
    ebook
    REASSERTING THE DISNEY BRAND IN THE STREAMING ERA
    ROBERT ALAN BROOKEY / JASON PHILLIPS / TIMOTHY POLLARD
    Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming servi...

    $1,099.00

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