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  • PHARMACEUTICAL PRODUCT BRANDING STRATEGIES
    ebook
    PHARMACEUTICAL PRODUCT BRANDING STRATEGIES
    MARK PAICH / COREY PECK / JASON VALANT
    This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowl...

    $5,100.00

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