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  • SERVICE QUALITY MANAGEMENT IN HOSPITALITY, TOURISM, AND LEISURE
    ebook
    SERVICE QUALITY MANAGEMENT IN HOSPITALITY, TOURISM, AND LEISURE
    CONNIE MOK / BEVERLEY SPARKS / JAY KADAMPULLY
    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure hi...

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