Búsqueda de LIBROS DEL AUTOR: jaywant singh

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  • BRAND MANAGEMENT
    ebook
    BRAND MANAGEMENT
    JAYWANT SINGH / PAURAV SHUKLA
    How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas ...

    $979.00

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  • BRANDS AND CONSUMERS
    ebook
    BRANDS AND CONSUMERS
    JAYWANT SINGH / BENEDETTA CRISAFULLI
    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practic...

    $700.00

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