Búsqueda de LIBROS DEL AUTOR: jean claude usunier

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  • INTERCULTURAL BUSINESS NEGOTIATIONS
    ebook
    INTERCULTURAL BUSINESS NEGOTIATIONS
    JEAN-CLAUDE USUNIER
    Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiations: the Deal and the Relationship. Countries and cultures place different value a...

    $1,399.00

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  • RELIGIONS AS BRANDS
    ebook
    RELIGIONS AS BRANDS
    JEAN-CLAUDE USUNIER
    During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the ...

    $1,380.00

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  • AIDS AND BUSINESS
    ebook
    AIDS AND BUSINESS
    SASKIA FAULK / JEAN-CLAUDE USUNIER
    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS,...

    $1,420.00

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  • INTERNATIONAL AND CROSS-CULTURAL BUSINESS RESEARCH
    ebook
    INTERNATIONAL AND CROSS-CULTURAL BUSINESS RESEARCH
    JEAN-CLAUDE USUNIER / HESTER VAN HERK / JULIE ANNE LEE
    Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theori...

    $1,611.64

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