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  • CONSUMER BEHAVIOUR
    ebook
    CONSUMER BEHAVIOUR
    JEAN-ERIC PELET
    With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of...

    $1,199.00

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