Búsqueda de LIBROS DEL AUTOR: jean francois denault mba

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  • THE HANDBOOK OF MARKET RESEARCH FOR LIFE SCIENCE COMPANIES
    ebook
    THE HANDBOOK OF MARKET RESEARCH FOR LIFE SCIENCE COMPANIES
    JEAN-FRANÇOIS DENAULT, MBA
    There are times innovation emerges from a lab before the market has even been defined. When that happens, the market must be identified and mapped through iterative steps. This book is a practical playbook for researchers and founders navigating that process, from defining your first market hypothesis to estimating your market size, to collecting and analyzing your own data to ...

    $1,160.00