Búsqueda de LIBROS DEL AUTOR: jean loup chappelet

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  • OLYMPIC MARKETING
    ebook
    OLYMPIC MARKETING
    ALAIN FERRAND / JEAN-LOUP CHAPPELET / BENOIT SEGUIN
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on ...

    $1,320.00

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  • THE INTERNATIONAL OLYMPIC COMMITTEE AND THE OLYMPIC SYSTEM
    ebook
    THE INTERNATIONAL OLYMPIC COMMITTEE AND THE OLYMPIC SYSTEM
    JEAN-LOUP CHAPPELET
    When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical or official publications and so...

    $1,160.00

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