Búsqueda de LIBROS DEL AUTOR: jean noel kapferer

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  • RUMORS
    ebook
    RUMORS
    JEAN-NOEL KAPFERER
    Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and cont...

    $1,320.00

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  • KAPFERER ON LUXURY
    ebook
    KAPFERER ON LUXURY
    JEAN-NOËL KAPFERER
    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addr...

    $929.00

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  • THE LUXURY STRATEGY
    ebook
    THE LUXURY STRATEGY
    JEAN-NOËL KAPFERER / VINCENT BASTIEN
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences...

    $1,049.00

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  • THE NEW STRATEGIC BRAND MANAGEMENT
    ebook
    THE NEW STRATEGIC BRAND MANAGEMENT
    JEAN-NOËL KAPFERER
    Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply t...

    $1,249.00

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  • THE LUXURY STRATEGY
    ebook
    THE LUXURY STRATEGY
    JEAN-NOËL KAPFERER / VINCENT BASTIEN
    International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to c...

    $979.00

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