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  • CO-CREATION, INNOVATION AND NEW SERVICE DEVELOPMENT
    ebook
    CO-CREATION, INNOVATION AND NEW SERVICE DEVELOPMENT
    JEDRZEJ CZARNOTA
    Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to innovate and to better respond to market needs, begin to recognize the benefits stem...

    $1,200.00

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