Búsqueda de LIBROS DEL AUTOR: jeff french

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  • SOCIAL MARKETING CASEBOOK
    ebook
    SOCIAL MARKETING CASEBOOK
    JEFF FRENCH / ROWENA MERRITT / LUCY REYNOLDS
    Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied ...

    $1,552.04

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  • STRATEGIC SOCIAL MARKETING
    ebook
    STRATEGIC SOCIAL MARKETING
    JEFF FRENCH / ROSS GORDON
    Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New v...

    $1,905.10

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