Búsqueda de LIBROS DEL AUTOR: jennifer l harker

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  • STRATEGIC SPORT COMMUNICATION
    ebook
    STRATEGIC SPORT COMMUNICATION
    W. TIMOTHY COOMBS / JENNIFER L. HARKER
    Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in unders...

    $1,420.00

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