Búsqueda de LIBROS DEL AUTOR: jeremy lipschultz

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  • SOCIAL MEDIA MEASUREMENT AND MANAGEMENT
    JEREMY HARRIS LIPSCHULTZ
    This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and techno...

    $1,240.00

  • BROADCAST INDECENCY
    JEREMY H. LIPSCHULTZ
    Broadcast Indecency (1997) treats broadcast indecency as more than a simple regulatory problem in American law. The author’s approach cuts across legal, social and economic concerns, taking the view that media law and regulation cannot be seen within a vacuum that ignores cultural realities. It treats broadcast as a phenomenon challenging the policy approach of government regul...

    $800.00

  • SOCIAL MEDIA COMMUNICATION
    JEREMY HARRIS LIPSCHULTZ
    This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all prom...

    $1,380.00

  • SOCIAL MEDIA AND POLITICAL COMMUNICATION
    JEREMY HARRIS LIPSCHULTZ
    This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use o...

    $1,060.00

  • FREE EXPRESSION IN THE AGE OF THE INTERNET
    JEREMY LIPSCHULTZ
    In Free Expression in the Age of the Internet, Jeremy Lipschultz investigates the Internet and its potential for profound change, analyzing the use of its technology from social, political, and economic perspectives. Lipschultz provides new insights on traditional legal concepts such as marketplace of ideas, social responsibility, and public interest, arguing that from a commun...

    $1,380.00

  • MASS MEDIA, AN AGING POPULATION, AND THE BABY BOOMERS
    MICHAEL L. HILT / JEREMY H. LIPSCHULTZ
    As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media t...

    $1,380.00

  • CRIME AND LOCAL TELEVISION NEWS
    JEREMY H. LIPSCHULTZ / MICHAEL L. HILT
    This volume offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. Drawing on the perspectives of media studies, psychology, sociology, and criminology, authors Jeremy H. Lipschultz and Michael L. Hilt focus on live local television coverage of crime and examine its irresistibility to view...

    $1,120.00

  • BROADCAST AND INTERNET INDECENCY
    JEREMY LIPSCHULTZ
    Indecency--arguably among the most provocative and incendiary issues in today's media--is speech at the edge of social tolerance. This timely volume examines broadcast and Internet indecency from legal and social perspectives, utilizing current cases and well-publicized examples. In exploring the issues associated with this highly controversial area, author Jeremy Harris Lipsch...

    $660.00

  • SOCIAL MEDIA COMMUNICATION
    JEREMY HARRIS LIPSCHULTZ
    In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising an...

    $1,259.00

  • SOCIAL MEDIA LAW AND ETHICS
    JEREMY HARRIS LIPSCHULTZ
    In this textbook, social media professor Jeremy Harris Lipschultz introduces students to the study of social media law and ethics, integrating legal concepts and ethical theories. This second edition explores freedom of expression, as it applies to students, media industry professionals, content creators and audience members. Key issues and practices covered include copyright l...

    $1,260.00