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  • INTEGRATED MARKETING COMMUNICATION
    ebook
    INTEGRATED MARKETING COMMUNICATION
    JEROME M. JUSKA
    Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Ma...

    $1,900.00

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