Búsqueda de LIBROS DEL AUTOR: jerry fjermestad

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  • ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT
    JERRY FJERMESTAD / NICHOLAS C ROBERTSON JR
    This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers ...

    $1,560.00

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