Búsqueda de LIBROS DEL AUTOR: jesper falkheimer

4 resultados

jesper falkheimer Eliminar filtro Quitar filtros
  • CONDUCTING NARRATIVES
    ebook
    CONDUCTING NARRATIVES
    JESPER FALKHEIMER / HANS GENNERUD / KATARINA GENTZEL SANDBERG / MATS TYRSTRUP
    How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contemporary societies and organizations in a world where narratives and the ability to engage in strategic improvisation are crucial. In t...

    $960.00

    Ver detalle
  • STRATEGIC COMMUNICATION
    ebook
    STRATEGIC COMMUNICATION
    JESPER FALKHEIMER / MATS HEIDE
    This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and ch...

    $1,240.00

    Ver detalle
  • STRATEGIC COMMUNICATION, SOCIAL MEDIA AND DEMOCRACY
    ebook
    STRATEGIC COMMUNICATION, SOCIAL MEDIA AND DEMOCRACY
    W. TIMOTHY COOMBS, JESPER FALKHEIMER, MATS HEIDE AND PHILIP YOUNG
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a who...

    $1,320.00

    Ver detalle
  • STRATEGIC COMMUNICATION
    ebook
    STRATEGIC COMMUNICATION
    JESPER FALKHEIMER / MATS HEIDE
    This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the ...

    $1,240.00

    Ver detalle