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  • CHALLENGING CORPORATE SOCIAL RESPONSIBILITY
    ebook
    CHALLENGING CORPORATE SOCIAL RESPONSIBILITY
    JESSALYNN R. STRAUSS
    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimpl...

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