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  • THE CUSTOMER-DRIVEN PLAYBOOK
    ebook
    THE CUSTOMER-DRIVEN PLAYBOOK
    TRAVIS LOWDERMILK / JESSICA RICH
    Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and...

    $454.00

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