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  • ADVANCED MARKETING MANAGEMENT
    ebook
    ADVANCED MARKETING MANAGEMENT
    NIKOLAOS DIMITRIADIS / NEDA JOVANOVIC DIMITRIADIS / JILLIAN NEY
    Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? A...

    $1,199.00

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