Búsqueda de LIBROS DEL AUTOR: jim blythe

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  • BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ebook
    BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ALAN ZIMMERMAN / JIM BLYTHE
    Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex envir...

    $1,620.00

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  • PRINCIPLES AND PRACTICE OF MARKETING
    ebook
    PRINCIPLES AND PRACTICE OF MARKETING
    JIM BLYTHE
    When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers...

    $1,360.94

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  • CIM COURSEBOOK MARKETING ESSENTIALS
    ebook
    CIM COURSEBOOK MARKETING ESSENTIALS
    JIM BLYTHE
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowle...

    $1,260.00

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  • MARKETING
    ebook
    MARKETING
    JIM BLYTHE
    The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to ...

    $1,128.15

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  • BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ebook
    BUSINESS TO BUSINESS MARKETING MANAGEMENT
    ALAN ZIMMERMAN / JIM BLYTHE
    Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to under...

    $999.00

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  • KEY CONCEPTS IN MARKETING
    ebook
    KEY CONCEPTS IN MARKETING
    JIM BLYTHE
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker  `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heat...

    $1,307.22

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  • A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT STUDYING MARKETING
    ebook
    A VERY SHORT, FAIRLY INTERESTING AND REASONABLY CHEAP BOOK ABOUT STUDYING MARKETING
    JIM BLYTHE
    Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. C...

    $662.57

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