Búsqueda de LIBROS DEL AUTOR: jim eggensperger

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  • STRATEGIC PUBLIC RELATIONS WRITING
    ebook
    STRATEGIC PUBLIC RELATIONS WRITING
    JIM EGGENSPERGER / JEANNE SALVATORE
    Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public re...

    $1,700.00

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  • DATA-DRIVEN PUBLIC RELATIONS RESEARCH
    ebook
    DATA-DRIVEN PUBLIC RELATIONS RESEARCH
    JIM EGGENSPERGER / NATALIE REDCROSS
    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything ...

    $1,600.00

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