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  • EVALUATING PUBLIC COMMUNICATION
    ebook
    EVALUATING PUBLIC COMMUNICATION
    JIM MACNAMARA
    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well...

    $1,240.00

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