Búsqueda de LIBROS DEL AUTOR: joe peppard

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  • CUSTOMER RELATIONSHIP MANAGEMENT
    ebook
    CUSTOMER RELATIONSHIP MANAGEMENT
    SIMON KNOX / ADRIAN PAYNE / LYNETTE RYALS / STAN MAKLAN / JOE PEPPARD
    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and...

    $2,000.00

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