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  • E-COMMERCE WEBSITE OPTIMIZATION
    ebook
    E-COMMERCE WEBSITE OPTIMIZATION
    DAN CROXEN-JOHN / JOHANN VAN TONDER
    Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing...

    $879.00

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