Búsqueda de LIBROS DEL AUTOR: john armbrecht

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  • EVENT IMPACT
    ebook
    EVENT IMPACT
    JOHN ARMBRECHT
    Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation,...

    $1,320.00

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