Búsqueda de LIBROS DEL AUTOR: john cass

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  • STRATEGIES AND TOOLS FOR CORPORATE BLOGGING
    ebook
    STRATEGIES AND TOOLS FOR CORPORATE BLOGGING
    JOHN CASS
    If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blo...

    $700.00

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  • PUNITIVE DAMAGES
    ebook
    PUNITIVE DAMAGES
    CASS R. SUNSTEIN / REID HASTIE / JOHN W. PAYNE / DAVID A. SCHKADE / W. KIP VISCUSI
    Over the past two decades, the United States has seen a dramatic increase in the number and magnitude of punitive damages verdicts rendered by juries in civil trials. Probably the most extraordinary example is the July 2000 award of $144.8 billion in the Florida class action lawsuit brought against cigarette manufacturers. Or consider two recent verdicts against the auto manufa...

    $698.95

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