Búsqueda de LIBROS DEL AUTOR: john crotts

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  • MARKETING ISSUES IN PACIFIC AREA TOURISM
    ebook
    MARKETING ISSUES IN PACIFIC AREA TOURISM
    CHRIS RYAN / JOHN C CROTTS
    Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you ho...

    $640.00

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  • GLOBAL ALLIANCES IN TOURISM AND HOSPITALITY MANAGEMENT
    ebook
    GLOBAL ALLIANCES IN TOURISM AND HOSPITALITY MANAGEMENT
    DIMITRIOS BUHALIS / JOHN CROTTS
    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben ...

    $1,460.00

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