Búsqueda de LIBROS DEL AUTOR: john dawson

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  • THE RETAILING READER
    ebook
    THE RETAILING READER
    ALLAN M. FINDLAY / LEIGH SPARKS / JOHN W. DAWSON
    Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this ...

    $2,100.00

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  • THE MARKETING ENVIRONMENT (RLE MARKETING)
    ebook
    THE MARKETING ENVIRONMENT (RLE MARKETING)
    JOHN DAWSON
    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing syste...

    $1,320.00

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  • COMMERCIAL DISTRIBUTION IN EUROPE (ROUTLEDGE REVIVALS)
    ebook
    COMMERCIAL DISTRIBUTION IN EUROPE (ROUTLEDGE REVIVALS)
    JOHN DAWSON
    The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the ...

    $540.00

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  • INTERNATIONAL RETAILING PLANS AND STRATEGIES IN ASIA
    ebook
    INTERNATIONAL RETAILING PLANS AND STRATEGIES IN ASIA
    ERDENER KAYNAK / JUNG-HEE LEE / JOHN DAWSON
    Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and...

    $1,560.00

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  • GLOBAL STRATEGIES IN RETAILING
    ebook
    GLOBAL STRATEGIES IN RETAILING
    JOHN DAWSON
    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the ne...

    $1,200.00

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  • RETAIL GEOGRAPHY (RLE RETAILING AND DISTRIBUTION)
    ebook
    RETAIL GEOGRAPHY (RLE RETAILING AND DISTRIBUTION)
    DAWSON, JOHN
    Studies of the organisation and location of retailing activity have played a central role in the emergence of urban geography as a major area of academic study. Moreover, retailing is increasingly the focus of interdisciplinary research, with economists, sociologists, psychologists and marketing specialists all contributing. This book surveys and sets in context the wide range ...

    $1,320.00

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  • STRATEGIC ISSUES IN INTERNATIONAL RETAILING
    ebook
    STRATEGIC ISSUES IN INTERNATIONAL RETAILING
    JOHN DAWSON
    This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contra...

    $1,560.00

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  • RETAILING ENVIRONMENTS IN DEVELOPING COUNTRIES
    ebook
    RETAILING ENVIRONMENTS IN DEVELOPING COUNTRIES
    JOHN DAWSON / ALLAN M FINDLAY / RONAN PADDISON
    Retailing in less developed countries can take any number of forms and fulfils a wide range of different needs. As this book shows it is susceptible to cultural as well as to economic forces and it needs to be analysed in terms of both global economic shifts and place-specific social and economic formations. ...

    $1,360.00

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