Búsqueda de LIBROS DEL AUTOR: john dimmick

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  • DIVERSITY AND DIVERSIFICATION
    ebook
    DIVERSITY AND DIVERSIFICATION
    JOHN DIMMICK
    This special issue of the Journal of Media Economics deals with diversity and diversification. Diversity, especially in broadcast programming, has played a major role in policy discussions on both sides of the Atlantic. The reason for the importance of the construct, however, is not often made explicit. Diversity in media content is important because the greater the variety or ...

    $820.00

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  • MEDIA COMPETITION AND COEXISTENCE
    ebook
    MEDIA COMPETITION AND COEXISTENCE
    JOHN W. DIMMICK
    This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries throug...

    $1,560.00

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