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  • MATHEMATICAL MODELS OF ATTITUDE CHANGE
    ebook
    MATHEMATICAL MODELS OF ATTITUDE CHANGE
    JOHN E. HUNTER / JEFFREY E. DANES / STANLEY H. COHEN
    Mathematical Models of Attitude Change, Volume 1: Change in Single Attitudes and Cognitive Structure presents the mathematical models that address the existing verbal attitude change theories, which are translated into families of mathematical models. This book discusses the two types of attitude change, namely, the attitude toward the object of the message and the attitude tow...

    $970.00

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