Búsqueda de LIBROS DEL AUTOR: john egan

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  • PUBLIC RELATIONS
    ebook
    PUBLIC RELATIONS
    PAUL BAINES / JOHN EGAN / FRANK JEFKINS
    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and stra...

    $1,460.00

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  • MARKETING COMMUNICATIONS
    ebook
    MARKETING COMMUNICATIONS
    JOHN EGAN
    Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Faceb...

    $1,880.25

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