Búsqueda de LIBROS DEL AUTOR: john l stanton

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  • SUPERMARKET RETAILING IN AFRICA
    ebook
    SUPERMARKET RETAILING IN AFRICA
    FELIX ADAMU NANDONDE AND JOHN L. STANTON
    This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermar...

    $1,200.00

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  • MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
    ebook
    MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
    WILLIAM WINSTON / JOHN L STANTON / ROBERT E LINNEMAN
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporation...

    $1,160.00

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