Búsqueda de LIBROS DEL AUTOR: john lidstone

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  • PRESENTATION PLANNING AND MEDIA RELATIONS FOR THE PHARMACEUTICAL INDUSTRY
    ebook
    PRESENTATION PLANNING AND MEDIA RELATIONS FOR THE PHARMACEUTICAL INDUSTRY
    JOHN LIDSTONE
    This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and external...

    $1,360.00

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  • MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY
    ebook
    MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY
    JOHN LIDSTONE / JANICE MACLENNAN
    Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to ...

    $1,240.00

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