Búsqueda de LIBROS DEL AUTOR: jonas nilsson

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  ebook

  A BEGINNER'S GUIDE TO EXPERIMENTS IN CONSUMER RESEARCH

  JEANETTE CARLSSON HAUFF / JONAS NILSSON

  This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental research—from formulating research questions and building theoretical frameworks to designing experiments, analyzing results, and writing up findings. Each chapter combines scientif...

  $800.00

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