Búsqueda de LIBROS DEL AUTOR: jonathan e schroeder

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  • BRANDS
    ebook
    BRANDS
    JONATHAN E. SCHROEDER
    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhar...

    $1,200.00

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  • CONVERSATIONS ON CONSUMPTION
    ebook
    CONVERSATIONS ON CONSUMPTION
    JONATHAN E. SCHROEDER
    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing field of consumption studie...

    $820.00

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  • THE ROUTLEDGE COMPANION TO VISUAL ORGANIZATION
    ebook
    THE ROUTLEDGE COMPANION TO VISUAL ORGANIZATION
    BELL, EMMA / WARREN, SAMANTHA / SCHROEDER, JONATHAN E.
    The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new ch...

    $1,600.00

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