Búsqueda de LIBROS DEL AUTOR: jonathan gabay

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  • PRACTICAL DIGITAL MARKETING AND AI PSYCHOLOGY
    ebook
    PRACTICAL DIGITAL MARKETING AND AI PSYCHOLOGY
    J. JONATHAN GABAY
    Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and l...

    $1,000.00

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  • BRAND PSYCHOLOGY
    ebook
    BRAND PSYCHOLOGY
    JONATHAN GABAY
    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposa...

    $949.00

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  • GABAY'S COPYWRITERS' COMPENDIUM
    ebook
    GABAY'S COPYWRITERS' COMPENDIUM
    JONATHAN GABAY
    Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring ...

    $1,200.00

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