Búsqueda de LIBROS DEL AUTOR: jonathan gander

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  • STRATEGIC ANALYSIS
    ebook
    STRATEGIC ANALYSIS
    JONATHAN GANDER
    Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the pract...

    $1,460.00

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  • STRATEGIC MANAGEMENT IN THE CREATIVE AND CULTURAL INDUSTRIES
    ebook
    STRATEGIC MANAGEMENT IN THE CREATIVE AND CULTURAL INDUSTRIES
    JONATHAN GANDER
    While creativity is their main focus, organisations in the creative industries don’t succeed or fail based solely on their creative output. Their success also depends on how effectively they understand and address competitive challenges. In this second edition of Strategic Management in the Creative and Cultural Industries, Jonathan Gander offers an updated guide to applying th...

    $1,160.00