Búsqueda de LIBROS DEL AUTOR: jonathan hardy

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  • SPONSORED EDITORIAL CONTENT IN DIGITAL JOURNALISM
    ebook
    SPONSORED EDITORIAL CONTENT IN DIGITAL JOURNALISM
    HARDY, JONATHAN
    For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts. Sponsored editorial content is material with similar qualities and format to ...

    $1,160.00

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  • BRANDED CONTENT
    ebook
    BRANDED CONTENT
    JONATHAN HARDY
    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical,...

    $1,100.00

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  • THE ADVERTISING HANDBOOK
    ebook
    THE ADVERTISING HANDBOOK
    SEAN BRIERLEY / JONATHAN HARDY / IAIN MACRURY / HELEN POWELL
    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case stud...

    $1,320.00

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  • CRITICAL POLITICAL ECONOMY OF THE MEDIA
    ebook
    CRITICAL POLITICAL ECONOMY OF THE MEDIA
    JONATHAN HARDY
    How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey of political economy scholarship encompassing worldwide literature, issues and debates, ...

    $1,320.00

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  • WESTERN MEDIA SYSTEMS
    ebook
    WESTERN MEDIA SYSTEMS
    JONATHAN HARDY
    Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, intro...

    $1,240.00

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