Búsqueda de LIBROS DEL AUTOR: jones geoffrey g

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  • ADDING VALUE (RLE MARKETING)
    ebook
    ADDING VALUE (RLE MARKETING)
    JONES, GEOFFREY G. / MORGAN, NICHOLAS J.
    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. ...

    $1,320.00

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  • THE MULTINATIONAL TRADERS
    ebook
    THE MULTINATIONAL TRADERS
    GEOFFREY G JONES
    This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century to the present. The author...

    $1,460.00

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