Búsqueda de LIBROS DEL AUTOR: jorma larimo

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  • CONTEMPORARY EUROMARKETING
    ebook
    CONTEMPORARY EUROMARKETING
    JORMA LARIMO
    Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and ...

    $2,540.00

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  • MARKET ENTRY AND OPERATIONAL DECISION MAKING IN EAST-WEST BUSINESS RELATIONSHIPS
    ebook
    MARKET ENTRY AND OPERATIONAL DECISION MAKING IN EAST-WEST BUSINESS RELATIONSHIPS
    JORMA LARIMO
    Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Acade...

    $2,100.00

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