Búsqueda de LIBROS DEL AUTOR: jose marcos carvalho de mesquita

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  • MARKETING ANALYTICS
    ebook
    MARKETING ANALYTICS
    JOSÉ MARCOS CARVALHO DE MESQUITA / ERIK KOSTELIJK
    Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contai...

    $1,240.00

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