Búsqueda de LIBROS DEL AUTOR: joseph turow

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  • MEDIA TODAY
    ebook
    MEDIA TODAY
    JOSEPH TUROW
    This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content...

    $2,420.00

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  • THE AISLES HAVE EYES
    ebook
    THE AISLES HAVE EYES
    JOSEPH TUROW
    The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer).   By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may ...

    $229.00

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  • THE PROBLEM WITH PERSONALIZATION
    ebook
    THE PROBLEM WITH PERSONALIZATION
    JOSEPH TUROW
    A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators seem to know your income bracket, politics, age, location, medical conditions, and tastes in clothing, food, and romantic partners. As advertising fi...

    $467.50

  • MEDIA TODAY
    ebook
    MEDIA TODAY
    JOSEPH TUROW
    This ninth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content ...

    $2,320.00

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  • BREAKING UP AMERICA
    ebook
    BREAKING UP AMERICA
    JOSEPH TUROW
    Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and li...

    $576.60

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