Búsqueda de LIBROS DEL AUTOR: joseph w priester

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  • HANDBOOK OF BRAND RELATIONSHIPS
    ebook
    HANDBOOK OF BRAND RELATIONSHIPS
    DEBORAH J. MACINNIS / C. WHAN PARK / JOSEPH W. PRIESTER
    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psycho...

    $5,300.00

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