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  • SOCIAL MEDIA MARKETING MANAGEMENT
    ebook
    SOCIAL MEDIA MARKETING MANAGEMENT
    ROBERT E. HINSON / DAVID MHLANGA / KOFI OSEI-FRIMPONG / JOSHUA DOE
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage. In emergin...

    $1,380.00

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