Búsqueda de LIBROS DEL AUTOR: joyce m wolburg

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  • READINGS IN ADVERTISING, SOCIETY, AND CONSUMER CULTURE
    ebook
    READINGS IN ADVERTISING, SOCIETY, AND CONSUMER CULTURE
    ROXANNE HOVLAND / JOYCE M. WOLBURG / ERIC E. HALEY
    This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around...

    $1,560.00

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  • ADVERTISING, SOCIETY, AND CONSUMER CULTURE
    ebook
    ADVERTISING, SOCIETY, AND CONSUMER CULTURE
    ROXANNE HOVLAND / JOYCE M. WOLBURG
    Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround ...

    $1,760.00

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