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  • TRUST AND MARKETING COMMUNICATION IN THE FOOD INDUSTRY
    ebook
    TRUST AND MARKETING COMMUNICATION IN THE FOOD INDUSTRY
    HANNA GÓRSKA-WARSEWICZ / IRENA OZIMEK / OLENA KULYKOVETS / JULITA SZLACHCIUK
    This book explores trust-based marketing communication within the food marketing industry. It presents a comprehensive conceptual model that encompasses three pillars: traditional, modern, and AI-driven marketing communication. By examining these pillars, the book explores the informational role and legal aspects of food marketing, offering a detailed and structured approach to...

    $1,300.00

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